1. Choose your domain name and file names carefully.
Search engines use keywords from your website URL's, so make sure these include descriptive words.

2. Start a link exchange campaign.
Lots of relevant links to your website will increase your link popularity, which will vastly improve your rankings. Use relevant keywords in your back links, as these are used to identify your website content.  

3. Add interesting features and content to your website. 
Interesting features such as online tools, forums and surveys will encourage people to link to your site, which will improve your link popularity. Interesting content such as articles relating to current issues, will create other ways for people to find you on the internet. 

4. Make your website Accessible.
If your website adheres to basic accessibility standards, it will automatically ensure that your content is well presented to any search engine. Accessiblity rules force you to add elements such as ALT tags and descriptive text links, which are the very things that search engines look for when indexing your website. 

5. Tailor your content for your target market.
Do not try to appeal to everyone. Know your target market and tailor your content to that. Search engines now look for groups of associated words throughout your pages and make decisions based on these rather than specific keywords. For this reason it is important to display a common theme throughout your content, so that search engines as well as people can understand your niche.

6. Update your web pages regularly.
Like people, search engines like new and interesting content. Help search engines as well as people to find your new content by adding links from your home page. 

7. Keep your site map up to date.
Search engines use site maps by default to spider your web pages, so it is important to keep them up to date. 

8.  Never use frames or web forwarding.
Frames and web forwarding will prevent search engines from spidering your web pages. When using web redirection you should always use a 301 redirect, which tells the search engine that the website has moved permanently.

9. Do not use spamming techniques.
If you are found to be using spamming techniques, search engines will penalise your website, which means it will be removed from all their listings.

10. Keep your visitors coming back for more.
Search engines are so sophisticated these days that they even monitor your site traffic. Once you attract your visitors make sure they have a reason to return.