Don’t lose sight of the real goal. 

Traffic and conversions should be your target, not 1st place rankings. Writing good copy will give you 1000’s of other number 1’s that will bring you more traffic than 1 golden keyword that everyone else is also optimising for..

Constantly struggling for 1st place on Google with golden keywords can cost you thousands, as well as gradually damaging your website content and appeal. Also, if you are found to be using unethical means to gain high rankings, Google will remove your website from their listings all together. 

Whilst we would still encourage you to challenge your competition for the top spot, we believe that the real secret to success lies in your differences rather than your similarities.

We believe that unique content is the key to any optimisation exercise. How do your products & services differ from your competition? What is your niche market compared to your competition? Do you offer different content to your competitors? All this must come across in the language you use within your content. Sell yourself to the search engine. Give it some reason to remember your website. Create alternative ways for people to find you on the internet.

"Content should be interesting for both humans & search engines at all times."

If you can achieve this, you will develop a more targeted approach to web marketing, which ultimately will mean more sales.

To help you begin the process of optimisation, we offer a detailed Page Optimisation Report which analyses the content of your competition making it easy to identify their main keywords and phases. This will enable you to achieve the first part of optimisation, which is to match your competition in terms of generic search terms.

The final part of optimisation looks at making you stand out from the crowd. You should add keywords and phases to your content that define your niche. Make your content accessible to more specific search terms, placing the emphasis on how you differ from your competition rather than how you are the same. 

More specific content will not only open up other ways for people to find you, but will also encourage others to link to your pages, which means improved link popularity and even better rankings. 

Please contact us if you require help with any of the above.

Page Optimisation is just one aspect of Search Engine Optimisation.
Please also see our section on Link Exchange.