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Exchanging links
with other websites is
the most important
aspect of Search
Engine Optimisation.
If you have lots of
relevant links to your
website, this is
highly regarded by
search engines and
will heavily influence
your rankings.
Websites with lots of
relevant links are
considered by search
engines to have a high
link popularity.
How
does link popularity
work?
Here's
an example of how link
popularity works:
If
we have a website
called "Cars
Website" which
has a link to
"Web Hosting
Website". This
will not help
"Web Hosting
Website" in terms
of link popularity as
the keywords in the
URL are not similar or
relevant. However, if
both "Car Web
Site and Web Hosting
Website" are
located in the China
and in both the China
keyword is mentioned
on the page, and
people are searching
for "china web
hosting" link
popularity is taken
into account. There is
now a common thread
between the
sites.
For
an even better link
popularity status
"Web Hosting
Website" could
request a link from a
website such as
"Web Hosting
Related Pages or
Directories,"
which has a shared
theme of "web
hosting". This is
the kind of link that
the search engines
would rate more highly
when determining link
popularity.
How
can you improve your
link popularity?
Making
link partners can be
as simple as
contacting a website
and agreeing to
exchange links. This
is not necessarily the
best way however, as
your interpretation of
link relevance, may
not be the same as the
search engine. We can
provide a Link
Exchange Report
for this which
searches and finds
potential link
partners using the
same programmatic
methods as a search
engine.
By
far the best way to
improve your link
popularity is to make
your website so
appealing that you acquire
links without even
having to ask.
These
are just a few ideas
to make your website
even more appealing:
Relevant &
Up-to-date content,
Useful online tools,
Free downloads,
Newsletters, Technical
references, Forums,
Online Polls or
Surveys.
Please
contact
us if you require
help with any of the
above.
Link
Exchange is just
one aspect of Search
Engine Optimisation.
Please also see
our section on Page
Optimisation. |
